Ecom, info & coaching businesses Above $100,000/month

Why Your Media Buyer Can't Crack $1M/Month Even Though You're Doing 'Everything Right' In Your Ad Account

Watch How We're Helping $100k+/Month Brands Scale To 7-Figures By Combining Marketing Fundamentals With Full-Funnel Optimization

Justin Lalonde

CEO & Founder

Here's the truth about your advertising results

The massive gap between "great looking" ads and "great performing" ads is costing thriving businesses millions in wasted ad spend.

I see it every single day. Beautiful creatives that get plenty of likes and shares but fail to drive actual sales. Media buyers who tweak campaign settings for hours but can't explain why performance is dropping. E-commerce brands, info products, and coaching businesses stuck on a revenue plateau despite increasing their ad spend.

Sound familiar?

Let me tell you what's happening behind the scenes.

The Industry Has Lost Its Way

When Meta announced they were pushing broad targeting and automation, everyone scrambled to adapt. Marketers who once bragged about their "secret audiences" suddenly had nothing to offer. Agencies doubled down on creative production without understanding what makes an ad actually convert.

They've been chasing the wrong targets all along.

In 2025, the reality is brutally simple: your ad creative is no longer just about getting attention - it's about signaling to the algorithm WHO to show your ads to.

Every image, headline, and sentence in your ad is now being analyzed by AI to determine your ideal audience. When your creative lacks fundamental marketing principles, you're essentially telling the algorithm to find you the wrong customers.

This isn't just theory. We've tested this across $15+ million in ad spend last year alone.

The Two Fatal Flaws Killing Your ROAS

When I audit struggling ad accounts (which we've done for over 250 businesses), I almost always find two critical problems:

  1. The Fundamentals Gap: Creatives designed for aesthetics rather than psychological triggers that drive purchase decisions.

  1. The Funnel Disconnect: Media buyers who never talk to the landing page team, who never talk to the email team, who never talk to the sales team, creating a broken customer journey.

The most painful part? Most businesses try to solve this by hiring MORE specialists who only deepen these problems.

You hire a media buyer who says your creative is the problem. You hire a creative agency who says your funnel is the problem. You hire a funnel expert who says your offer is the problem.

Nobody takes responsibility for the whole picture.

What Happens When You Bridge The Gap

Look at what we accomplished with Immofacile, an infoproduct and coaching company we've been working with since November 2024.

Instead of just managing their ad account, we provided a comprehensive solution:

  • Ad scripting, research, and copywriting based on customer psychology

  • VSL scripting and landing page headline testing

  • Full-funnel consulting from first click to final conversion

  • Media buying optimized for true customer acquisition, not just leads

The results speak for themselves. In January 2025 alone, we spent $260,000 on ads ahead of their in-person event and generated over 20,000 leads and 900 ticket sales starting at $500 each. From those attendees, they closed 217 high-ticket $10,000 customers during their event.

That's over $2.5 million in sales at a 10X ROAS—all because we optimized every step of their customer journey, not just their ads.

This wasn't magic. It was applying fundamental marketing principles across the entire customer journey.

The Forgotten Wisdom That Still Works Today

Before digital ads existed, marketers like Eugene Schwartz, David Ogilvy, and Claude Hopkins had to rely on pure psychology to make their ads work. They couldn't hide behind audience targeting or algorithm tricks.

What we've discovered is that these same principles - when properly applied to modern platforms - create ads that consistently outperform the competition.

Last month, we ran a test for an e-commerce client. We created:

  • 10 ads using typical "best practices" from most agencies

  • 10 ads using psychological principles from classic advertising leveraging AI

The results weren't even close. The fundamentals-driven ads had a 47% lower cost per purchase and 2.3x higher ROAS.

This is why we've been able to help clients like Scholistico hit their first-ever $1,000,000 month and why Katoura scaled from $70k to $210k monthly in just one year.

What Makes PaidAdvertising.com Different

When you work with us, you're not getting just another agency.

You're getting a comprehensive growth partner who:

Thinks Beyond Platform Tricks: Instead of chasing fleeting tactics, we build your strategy on timeless marketing fundamentals that work regardless of platform changes.

Connects Every Touchpoint: We optimize the entire journey from first to last click, ensuring every element works together seamlessly.

Measures What Actually Matters: While other agencies celebrate low CPMs, high CTRs, or cheap CPAs, we focus on your new Customer Acquisition Cost (nCAC)—tracking the real cost to acquire paying customers who generate revenue. This shift in measurement alone typically improves ROAS by 30-40% without changing a single ad.

Builds Scalable Systems: Our approach doesn't just fix immediate problems—it creates frameworks for sustainable growth that can take you from $100k to $1M+ monthly.

Our Process Simplified

When a new partner joins us, here's what actually happens:

  1. We conduct our proprietary "Fundamental Analysis" to identify the psychological triggers that make your customers buy

  1. Our team develops a comprehensive creative strategy based on these triggers, not just aesthetics

  2. We implement full-funnel tracking that shows exactly where conversions are happening (and dropping off)

  3. Our experts optimize every step of the customer journey, ensuring message continuity from ad to purchase

  4. We continuously test and refine based on real data, not guesswork

What makes this approach special? It's built on principles that have worked for over a century, enhanced with modern technology.

Who This Works For (And Who It Doesn't)

Our approach has consistently delivered results for:

  • E-commerce brands doing $100k+ monthly looking to scale to multiple millions

  • Info product creators and course sellers who need to lower acquisition costs

  • High-ticket coaching businesses seeking quality leads that actually convert

However, we're not the right fit for businesses under $100k monthly revenue, those without a proven offer, or entrepreneurs who want to micromanage every decision.

Why Now Is The Critical Moment

The advertising landscape is going through its biggest transformation since iOS 14. AI-driven targeting is permanently changing how ads are delivered, and businesses that don't adapt now will continue to see diminishing returns.

What's more concerning is that with GPT's new technology, business owners are now giving away complete control to AI for their ad creative generation. This is extremely dangerous when you don't understand HOW to prompt AI to use fundamentals and psychology to make A1 ad creatives.

Most are simply saying "make me an ad" and getting generic, soulless content that looks professional but lacks the psychological triggers that actually drive conversions.

The good news? This shift actually creates a massive advantage gap. Marketers who understand fundamental principles can now leverage AI to pump out high-converting ad creatives at unprecedented speed and scale, while everyone else is simply producing more "garbage" faster.

In other words, the winners are pulling further ahead while the losers are falling behind at an accelerated rate. There's no more middle ground.

While others are throwing money at prettier ads and more complex automations, you have the opportunity to implement a strategy that actually works.

But our partnership model only allows us to work with 4-8 businesses at a time. We intentionally keep our client list small so we can deliver exceptional results.

Ready To Transform Your Advertising?

If you're serious about taking your thriving business to the next level, here's the next step:

Book a strategy call with our team. We'll analyze your current setup, identify your biggest growth opportunities, and share our initial thoughts on how we could help scale your business profitably.

There's no pressure or obligation, just an honest conversation about whether we're the right fit for each other.

To your continued success,

P.S. Here's a question to consider: How much revenue are you leaving on the table every month because your ads, landing pages, and sales process aren't working together? Our clients typically see a 25-40% increase in conversion rates within the first 90 days of working with us. The sooner you start, the sooner you'll see results.

what we help you with

01

Paid Media Management

We manage media buying, copy, creative & strategy to help you profitably scale to $1M+ ad months.

Benefit from full paid advertising management on Meta, Google & TikTok. Including, but not limited to:

  • Marketing Strategy & Media Buying

  • Google keywords analysis & research

  • Copywriting

  • Scaling

  • Optimization

  • Reporting

02

Performance Creatives: Statics & Videos

  • Our Creative Editing team produces over 2,500 ad assets every year for our clients!

  • From content-repurposing using Al tools like ElevenLabs, Arcads, HeyGen or IdeoGram... To creating new static, gif and carousel-like ad creatives, we'll always do it with a direct reDividersponse focus.

03

Performance Creatives: User

Generated Content

  • We'll deliver conversion-tested UGC that lowers CAC and increases trust in 3 seconds flat.

  • We also can setup "whitelisted" ad campaigns, ran under the creator's name to boost ad performances.

  • Or you're founder-led? We'll work with you, to write you ad scripts and coach you through the ad recording process.

04

FUll funnel consulting

  • Our Creative Editing team produces over 2,500 adassets every year for our clients!

  • From content-repurposing using Al tools like ElevenLabs, Arcads, HeyGen or IdeoGram... To creating new static, gif and carousel-like ad creatives, we'll always do it with a direct-reDividersponse focus.

Who we’ve Helped

How This Toy Ecom Brand Made $1M In 7 Weeks | AdEngine Client Interview

How This Fashion Brand Made $500k In 3 Months With Facebook Ads

My Process For Making $100,000 A Day With Facebook Ads

Scaling Local Events to $7K/Day With Ads | Ozzy Saritas' Client Interview

I Scaled a Brand from $70k/Month to $210k/Month in 13 Months (4x ROAS)

How I Increased An E-Com Brand Revenue By $30K In 30 Days With Ads

$781,000 In 30 Days At A 3.72x ROAS With Facebook Ads

How I Increased An E-Com Brand Revenue By $30K In 30 Days With Ads

Meet The Founder, Justin Lalonde

Justin Lalonde is a Meta & Google Certified Badged Partner with over 9 years of experience. Justin runs
PaidAdvertising.com where they actively managed over $9.6M a year in ad spend and generate north of $30M for their DTC eCommerce clients.

We've worked with +70 ecom businesses and have consulted with more than 100 business owners to help simplify their paid ads processes.

Justin has partnered with Iman Gadzhi of Educate, the #1 education company for agencies and aspiring marketers, to create their latest flagship online marketing program called "Ad Architect", currently enrolling 10s of thousands of students.

He is now recognized as the "Media Buying & Delivery Expert" of Educate.

Justin has amassed an online following of over +100,000 amazing subscribers across all social channels, and is most notably known for posting +1,000 paid ads and e-commerce educational videos on YouTube.

This has allowed him to work and partner with the likes of Triple Whale, Replo, MotionApp, Insense, Foreplay and Atria.

PaidAdvertising.com was recognized as a "Gold Triple Whale Partner" in 2021 and rapidly grew as one of their top affiliates.

If you're looking to hire a Meta, Google, TikTok Ads or Creative marketing agency for your eCommerce brand, email me at: [email protected] or schedule a call below.

got a question?

WHAT ARE YOUR PRICES?

This is what we have our call for! It'll totally depend on what type of service we end up suggesting you after discussing with the team. Although, we work entirely performance-based through our performance billing and risk-reversal guarantee.

WHAT PLATFORMS DO YOU WORK WITH?

We help our clients achieve omnipresence through Facebook Ads, Instagram Ads, TikTok Ads and Google Ads.

HOW WILL YOU BE DIFFERENT THAN OUR CURRENT AGENCY?

Well, if you're reading this, there must be a reason. We won't promise you the world unlike other agencies, but we'll guarantee you results, period. Book your quick demo to see if we're a fit!

I SHOULD SIMPLY HIRE SOMEONE IN-HOUSE INSTEAD...

We've partnered with brands that had an entire marketing department. The more brains, the better. We make the most out of your team, and resources to combine them with our processes to truly help you reach your next target.

DO YOU OFFER FREE TRIALS?

As you can see by our many case studies and client interviews, our results speak for themselves. Though, we're entirely performance-based, so no results = no fees to pay.

WHERE ARE YOUR CASE STUDIES?

We invite you to watch our above case study video or visit our YouTube channel to watch some of our client interviews & testimonials.


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