Over $30M in Client Generated Revenue For E-Commerce Businesses On Meta, Google, and TikTok
Forget One-Side Teams. Creative-only and media-buying-only agencies alike aren’t aligned with the market’s tides… One doesn’t go without the other, they’re linked, and we get it.
Say “NO!” to too many creatives. Producing UGC & ad creatives at scale can get messy. We’re efficient - Our creatives HIT and require less testing volume than the comparable agency. And… If you want to attack Google, well, you can forget about the need for creatives at all!
Get basic, and become basically good. Too many focus on too much. Targeting, campaign structure, ad frameworks and building blocks… There’s only one thing that matters: The marketing fundamentals. We’re marketers, not simple ad buyers.
Over $25M in Client Generated Revenue For E-Commerce Businesses On Meta, Google, and TikTok
Forget One-Side Teams. Creative-only and media-buying-only agencies alike aren’t aligned with the market’s tides… One doesn’t go without the other, they’re linked, and we get it.
Say “NO!” to too many creatives. Producing UGC & ad creatives at scale can get messy. We’re efficient - Our creatives HIT and require less testing volume than the comparable agency. And… If you want to attack Google, well, you can forget about the need for creatives at all!
Get basic, and become basically good. Too many focus on too much. Targeting, campaign structure, ad frameworks and building blocks… There’s only one thing that matters: The marketing fundamentals. We’re marketers, not simple ad buyers.
You see, simple blog posts from Meta show their intentions with their platform:
In September 2022: They recommended account simplification, the use of Advantage+ campaigns, and a targeting focus on creative concepts.
In April 2023: They updated the above and changed their terminology to “Automation” and “Creative differentiation”.
In September 2023: They recommend you go broad FIRST on a new account, and to only use demographics or geographics as targeting.
The problem is: We’re generations deep.
Generations deep of media buyers, agencies and marketers telling you to: Test audiences, rework your campaign structure, try lookalikes, interest stacks, narrowed interests…
Whereas the answer lies right in front of you already.
At scale… Which is the single biggest problem brands encounter?
Creative fatigue.
They simply can’t output enough ads to satiate their audience.
And now, by forcing you to go broader, ad platforms are clearly telling you to focus your energy on creative concepts.
Sooo… Every agency starts to offer you ad creatives or UGC.
Suddenly, everyone became an expert at creating ads…
And this now left most of you with two bad options:
Either move forward with a “media buying” agency that goes against the ad platforms’ recommendations, and hides behind “audience testing” to prove they’re actually doing something to your business
Or go with a “creative agency” that hires D-grade content creators with little to no structure given around your ads’ creation, leaving you with poor performance and off-branding ads.
Marketing is simple - It’s a psychological process.
For this, let’s go back to the 50s and 60s…
The era where master copywriters like Eugene Schwartz or David Ogilvy thrived.
Some of the most successful advertising campaigns came out of this era, like the infamous Rolls Royce ad or the lowkey but feisty newspaper ads written by Schwartz.
Today, the average agency is a tool expert rather than a marketing savant.
They know how to use Facebook, TikTok or Google.
They understand roughly how to read data from the ads manager, Triple Whale or Shopify.
But they don’t understand the backbone of it all.
And so, we’ve created Creative Strategy AI, marketing fundamentals supercharged by OpenAI technology.
And here’s why this process delivers on average a 25% conversion lift.
It aligns principles of effective advertising with your customers’ persona and your product’s features to deliver high-converting ad creatives.
It allows us to leverage your existing customer data or competitors’ data to build out persona profiles, ensuring your ads speak to the right audience.
Then, it looks through your products, mission statement, social media posts, customer reviews, and constructs a clear product, collection and brand outline, listing out all unique features that make your brand stand out.
Finally, through utilizing timeless marketing fundamentals and leveraging consumer psychology concepts, with CreativeStrategy.ai, we will craft ad copy, headlines, and most importantly, unique creative concepts and scripts tailored to your ideal clients only.
Less becomes more.
Every new ad you produce seems to be getting picked up by the algorithm.
CAC goes down.
Budgets go up.
And you now gain the space, and peace of mind, allowing you to explore Google Ads further.
None of your competitors leverage YouTube Short Ads and barely 1 out of 4 actively runs and manages their Google Ads.
That leaves you with a blue ocean of high-intent customers wanting to buy your products today.
Meta, TikTok and YouTube Short Ads create intent.
Google captures it.
We implement our CreativeStrategy.ai system into your business, completely done for you, and yet again, if you don’t profit on a given month, we’ll refund you our fees.
Marketing Fundamentals Supercharged By OpenAI Technology
Ad creation is a science, not a shot in the dark. Quit wasting resources on underperforming ads. Apply proven principles for higher conversion rates, fewer attempts needed
Craft compelling ad concepts that channel the desires of your audience. Our solution optimizes your messaging with scientific precision.
Unearth the core desires and behaviours of your audience. We help you create detailed persona profiles, fine-tuned for your brand and products
We first met with this underwear brand in April 2021 but only started working with them in September. Their challenge: Maintain profitabilty while approaching market saturation. Fast forward to a whole year later, we've helped them generate $1.4M in sales while growing to above 4x ROAS through a combination of Facebook, Instagram, and TikTok Ads.
This brand came to us with no prior ad experience, only a few boosted posts here and there. On our 1- year partnership anniversary, they surpassed for the 1st time the $1M/year mark. Through paid ads & email marketing, we were able to generate an ROI on our services of 10.92, officially making them a 7-figure brand.
The brand owner had been working with 2 agencies for the year prior to joining our team and even took up paid ads himself all the while results hit an all time low post-IOS 14. We not only scaled their ad spend by 510% up to $1,700 a day, but we also increased their ROAS from 1.5 to over 2.7x.
Thriving brands across the globe benefit from our services to scale their revenue every month. Join them now and discover what PaidAdvertising.com can do for you and your business
Justin and the team at PA have been a pleasure to work with over the last year. Results wise they have doubled our ROAS YoY whilst maintaining the same ad spend. They've also helped us begin our paid media journey on Pinterest with great success. Definitely recommend this platform for any creative/fashion brands! Their communication is second to none with weekly updates & bi-weekly catch-up calls and they are always forthcoming with suggestions an areas of improvement. If you’re a small business looking to achieve quick growth, I highly recommend Justin and the team at PaidAdvertising.com.
Owner, The Hippie Shake
I love the team's accessibility, their dedication and Justin's vision and approach. You guys are quick at replying back to us, your follow-ups and reporting systems are on point, and I love how you're a young thriving team.
Owner, V Creation
"Hi @Justin Lalonde,Thank you for checking on this and it’s great to hear from you! We’re seeing great results this month—thanks to the team’s fantastic work! Keep it up!"
This testimonial was written to us following a 50% MoM growth in our second month of working together. (Full case study breakdown available on YouTube)
Founder of GlowHigh
Transparent, responsive and very open to recommending new strategies and options. Love their attention to campaigns and they're very prompt on replies. There really isn't much more I can ask from PA. They've been great gathering cold audiences conversions. I am thankful to be working with PaidAdvertising.com, young and hungry to be successful.
Owner, Codeword
Deciding to work with PaidAdvertising.com was a risk for me because it wasn't cheap and our fb ads at the time weren't profitable. But I wanted to test this theory of working with an ad agency again, and I am super glad I did. There are a lot of reasons why I am happy I decided to work with Justin and his team! One of the many reasons is because after a couple of months, their results turned out to be better than mine.
Owner, Wama Underwear
We first were interested by PA's offering of an all-in-one management of paid ads and content creation solution (our team struggled with organic content creation) and Justin's established authority on his YouTube channel brought credibility. We like the team's cadence of communication (weekly), and their attentiveness and responsive nature. Great working with you so far!
Owner, LeJoux Stroller
As they were in a very niche market and they had been dominating the competition for years, this brand was in dire need of new customers. They had ramped up to over 60% returning customer rate. Through our first 90 days together, we successfully increased new customer revenue by 20% while increasing new customer orders by 10%, bringing their returning customer rate down below 50% for the first time in over a year, all the while getting them ready for BFCM.
I first met with this brand owner in February of 2022. He had been working with the same agency for years at this point, and wasn't looking to scale, but rather to maintain ad spend and increase profitability. In just over 8 months, we brought their overall account average from 5.37x ROAS (counting BFCM 2021), to over 8.35x ROAS (excluding BFCM 2022).
A strong and predictable customer acquisition method is key for any ecommerce or infoproduct business. This brand owner was running their own ads before delegating them to our team. We grew their online store revenue by 60% all the while bringing in a heap of new customers through Facebook, Instagram, and Pinterest.
Justin Lalonde is a dynamic visionary who transformed his aspirations into reality and etched his mark as the driving force behind PaidAdvertising.com, an e-commerce DTC growth firm.
Justin's journey began as a creative enthusiast, displaying his talents through self-taught graphic design, motion design, and video editing for online platforms. This foundation laid the groundwork for his later endeavours in the advertising landscape.
In a significant strategic shift in 2021, Justin Lalonde transformed his agency into a marketing powerhouse, transitioning from one-off projects to cultivating consistent revenue streams through groundbreaking marketing strategies. This strategic pivot marked the commencement of his influential journey in the advertising sector.
Overseeing upwards of $25 million in client-generated revenue and effectively managing a team of over 12, Lalonde's leadership has propelled PaidAdvertising.com into the ranks of multi-million-dollar agencies. His commitment to building lasting client relationships is evident through his work with clients spanning over 27 months, encompassing a diverse array of industries.
As a visionary, Justin Lalonde envisions PaidAdvertising.com as the ultimate solution for all paid advertising needs. His vision extends beyond conventional agency services, encompassing holistic marketing team development, operational solutions, and comprehensive support for businesses of all sizes.
Lalonde's differentiation lies in his core beliefs and innovative tools. He fervently advocates for team-centric company structures, fostering collaboration and scale. Powered by his proprietary CreativeStrategy.ai software, he maintains a unique advantage, facilitating unparalleled market research and creative planning.
Thriving ecommerce DTC brands or Info product businesses with over $25k+ in monthly revenue.
Businesses actively spending or looking to invest $10k+ monthly on Facebook, Google or TikTok.
Partners consistently looking for new innovative ways to satisfy their customers and grow their brands.
Local businesses such as but not limited to: Mom-and-pop shops, dentists, real estate agents, etc.
Non-invested or absent brand owners looking for a quick fix to save their brand. We only work with active and responsive partners..
Business owners looking to micromanage our team.
Are you ready to take the first step? Select your option below
This is what we have our call for! It'll totally depend on what type of service we end up suggesting you after discussing with the team. Although, we work entirely performance-based through our performance billing and risk-reversal guarantee.
We help our clients achieve omnipresence through Facebook Ads, Instagram Ads, TikTok Ads and Google Ads.
Well, if you're reading this, there must be a reason. We won't promise you the world unlike other agencies, but we'll guarantee you results, period. Book your quick demo to see if we're a fit!
We've partnered with brands that had an entire marketing department. The more brains, the better. We make the most out of your team, and resources to combine them with our processes to truly help you reach your next target.
As you can see by our many case studies and client interviews, our results speak for themselves. Though, we're entirely performance-based, so no results = no fees to pay.
We invite you to watch our above case study video or visit our YouTube channel to watch some of our client interviews & testimonials.