“Get 1:1 Consulting From An 8-Figure Advertiser To Scale Your Paid Ads' Results.”
Justin Lalonde will personally review your ads, creative systems, offer, landing page, products, and give you daily 1-1 consuting to help you scale your business with Facebook Ads.
Increase Your Sales & ROAS With My $30,000,000-backed AdEngine...
Is AdEngine For You…?
If Any Of The Below Points Resonate With You, The Answer Is YES!
If You Said YES To Any Of The Above Statements, Then I Want To Invite You To Join AdEngine And Transform Your Business Forever!
A message from Justin Lalonde…
Dear reader,
If you want to build ads that can help you scale to +$100k/m and beyond, profitably, that you don’t have to change or touch for the next 6 months, and that make your competitors wonder “how in the world can you be everywhere on my feed?”
This letter is for you.
I’m looking for marketers and entrepreneurs…
People that either run online ads for a living, offer it as a service to their clients or need to use ads to make their own online business thrive.
To offer you a different path.
You see, most marketing ‘gurus’ will tell you to:
Change your target audience;
Optimize your ad account structure;
Try ‘this new fill in the blank campaign objective’
...when your ad results aren’t what you expected.
Which all completely disregard today’s reality:
AI is taking over Media Buying.
I’ll even go as far to say that media buyers are on the verge of mass extinction.
Facebook, TikTok, Google, among others, have all been forced by Apple and the European Union to remove a wide range of targeting capabilities…
Or have they?
They may have removed your ability to target zip codes, household incomes, and thousands of other interest points…
But they’ve simply now fed this same information to their internal AI tools which now automatically finds your customers for you.
So, does that mean you can now sit back, relax, and print money automatically?
Of course not.
If that was the case, every media buyer would be a multi-millionaire by now.
So, the question you should ask yourself is:
What is the single most important point to focus on in my ad account(s)?
Your creatives.
Creative is the new targeting.
Did you know that, to automatically find your ideal customers, ad platforms now have access to over 40,000 data points from your ads?
By simply looking at your photo or video ad, Meta (and TikTok or Google) can see:
The demographics of the person shown in your ad;
And emotions, displayed by said person;
Any background or foreground objects (If your ad features images of mountain bikes, the AI might categorize it under sports and outdoor activities, which can then be used to target people interested in these areas);
All text or words present;
The AI can evaluate the overall sentiment and theme of your ad creative. For example, it can determine whether the ad is humorous, inspirational, or educational;
And much more.
In other words, these platforms now scan your ad creatives, use them to determine your target audience and then go out to find you these people.
I also haven’t yet covered the surprisingly popular pieces of advice going around out there…
“Hire a third-world freelancer, they’ll do the work for you!”
“Work with an agency or “white label partner”, they’ll figure it out!”
So, you mean to tell me, you’d outsource the ONE thing that brings you customers?
The one thing generating you results?
I’m all for outsourcing but you at least should have SOME basis of knowledge around the thing itself, right?
I call this the “no BS protection”.
How are you to spot fake case studies, wonky methodologies and poor marketing execution if you aren’t skilled yourself?
You simply can’t, and that’s not your fault.
Ad platforms are changing rapidly, and what works one day doesn’t necessarily work the next.
One month, AI can only help you ‘do some research’ and the next thing you know, it can clone your entire voice, face and home… (Yep, I kid you not, this exists…)
The point is:
This space is moving FAST.
Almost too fast sometimes.
And starting out as a marketer 4 years ago, I was scared and overwhelmed.
That’s why I’ve created AdEngine.
It’s a process and ongoing consulting designed for advertisers who want to:
Understand the marketing fundamental principles that bulletproof their skills and strategies from any ‘Adpocalypse’;
Stay up-to-date with the newest paid advertising strategies, techniques and blueprints that work NOW.
Get real-time, daily help, from 8-figure ad experts WITHOUT paying hefty agency or freelancer fees...
That’s who this is for.
Every. Single. Piece. Of. Advice. I give is actively being battle-tested by our +$9.6M in yearly ad spend under management and the +160 clients we’ve been working with at PaidAdvertising.com.
That’s right, we’re part of the selective few that ‘practice what they preach’.
We eat, breathe, sleep paid ads…
(I mean, our company’s name is PAID ADVERTISING… What else does that have to say about what we specialize in?)
And I’d love for you to implement this AdEngine, to actively consult with me and learn from our +$30M in client-generated paid ads revenue.
Now, consider this for a second…
What If You Could Unlock The Most ADVANCED Online Marketing Mentorship
There Is… And Text, Send Voice Notes And Looms To Me (Justin), My Team, Get Real-Time Personalized Feedback,
Weekly Calls AND More?
How would your ad account(s), business, and growth trajectory look like if you were able to implement a slice of what I can show you?
What You Get...
What Is Inside Of Your 'AdEngine'?
Private 1:1 Slack Channel
You’ll get to connect 1:1 with me (yes, Justin) and my team in a private Slack channel with just you, so me and my team can give you personalized 1-1 help. Voice notes, text messages, loom videos... If you can name it, you can send it. I want to give YOU agency-level support without the price tag.
And, you get to connect with other AdEngine clients through our Slack community's "group channel" which offers a more “real-time” shared communication channel for all!
Weekly Calls
You’ll now also unlock 2x weekly 1-hour calls, private 1:1 strategy sessions, a monthly 'Member Makeover' where we can audit your ad account(s) and business in depth, monthly 'Expert Q&A' sessions, and more.
AdEngine 2.0 Program & SOPs
With in-depth e-commerce, infoproduct and lead generation advertising tutorials... You’ll gain over 50 hours of video content, Miro boards, ClickUp templates, SOPs, and systems reserved ONLY to our AdEngine clients!
These are also the EXACT trainings that I use internally for every team member of our 7-figure agency... Our media buyers, creative strategists and editors all go through these same SOPs when onboarded and actively use them daily across our active agency clients.
Most importantly, we'll implement our full ad creative system inside of your business and allow you to print winning ads effortlessly, all internally.
Legendary Marketers Secrets Unlocked, Just For You.
Now, where have I gotten these so-called “marketing fundamental principles that bulletproof your skills”?
And how exactly is one supposed to shield themselves from an “Adpocalypse”?
Let’s define this word I coined last year…
ad·poc·a·lypse
/adˈpɒkəlɪps/ - noun
a significant disruption or transformation in the online advertising industry, such as the failure of an ad platform, the emergence of a new ad platform and AI software, or a major advancement in advertising technology.
"Marketers braced themselves for the adpocalypse when the new data privacy laws were announced."
You see, simply relying on media buying tips and tricks, platform hacks or ad buying techniques is far too futile.
I was like a loose leaf, blown by the wind orchestrated by Zuckerberg’s will.
I needed to find timeless principles.
Thinking frameworks that would allow me to make my final transition…
To transition from a mere media buyer…
Or a simple “Creative Strategist”...
To a marketer…
An identity no one could ever take away from me.
I went back in time and started meticulously reading and applying the teachings of legendary copywriters.
What could these people, oh so good with their words, have to teach me?
Especially considering how their teachings were…
Over 50 years old?
You see, simply relying on media buying tips and tricks, platform hacks or ad buying techniques is far too futile.
I was like a loose leaf, blown by the wind orchestrated by Zuckerberg’s will.
I needed to find timeless principles.
Thinking frameworks that would allow me to make my final transition…
To transition from a mere media buyer…
Or a simple “Creative Strategist”...
To a marketer…
An identity no one could ever take away from me.
I went back in time and started meticulously reading and applying the teachings of legendary copywriters.
What could these people, oh so good with their words, have to teach me?
Especially considering how their teachings were… Over 50 years old?
And this is where it hit me:
Everything they’ve preached their entire lives, all the research mechanisms, thinking frameworks and principles they used day-to-day were aimed at making better copy…
Or, shall I say, better ads.
They couldn’t rely on techniques nor futile media buying tricks when all they had was a pen and paper, or at best, a typewriter.
And then, I had a second realization:
Just like a pen and paper, a newspaper or a billboard… Online ad platforms are simple mediums.
Nothing more.
Eureka! That was it!
AI, algorithms, “online media buying” and the infamous “pixel” made us LAZY.
And this is where it hit me:
Everything they’ve preached their entire lives, all the research mechanisms, thinking frameworks and principles they used day-to-day were aimed at making better copy…
Or, shall I say, better ads.
They couldn’t rely on techniques nor futile media buying tricks when all they had was a pen and paper, or at best, a typewriter.
And then, I had a second realization:
Just like a pen and paper, a newspaper or a billboard… Online ad platforms are simple mediums. Nothing more.
Eureka! That was it!
AI, algorithms, “online media buying” and the infamous “pixel” made us LAZY.
We all started spending WAY too much time focusing on the WRONG levers to increase digital ad results when the ONE thing that always mattered since the dawn of time was the ad itself.
And that’s why everyone struggled after IOS 14 hit in 2021…
Or why they feared the rise of ChatGPT…
Or still struggle to this day, to get any conclusive ad results…
They simply don’t know, to the tee, how to make fundamentally-sound ad creatives.
Some Of The ‘Legendary Marketers’
You’ll Be Able To Learn From:
Eugene Schwartz
Known for his book “Breakthrough Advertising” published in 1966, still sold today for 100s of dollars online…
David Ogilvy
Founder of the famous multi-billion dollar “Ogilvy” advertising firm and author of “Ogilvy on Advertising”, published in 1983.
Claude Hopkins
Considered to be the “Father of Advertising” by many, author of “Scientific Advertising” published in 1923, and at his peak, earning today’s equivalent of a $5.8M yearly salary as a Marketer.
Eugene Schwartz
Known for his book “Breakthrough Advertising” published in 1966, still sold today for 100s of dollars online…
David Ogilvy
Founder of the famous multi-billion dollar “Ogilvy” advertising firm and author of “Ogilvy on Advertising”, published in 1983.
Claude Hopkins
Considered to be the “Father of Advertising” by many, author of “Scientific Advertising” published in 1923, and at his peak, earning today’s equivalent of a $5.8M yearly salary as a Marketer.
… and just like a Porsche, a thoughtfully-crafted machine, I’m giving you the engine to run your ads.
Whether you are an advertising agency owner, an e-commerce brand owner, a media buyer, entrepreneur, an online course seller or simply someone using ads as a way to acquire customers…
If you are looking to lock-in timeless marketing principles, to future proof yourself and your business, and to get more out of your paid ads, then this AdEngine 1-1 consulting is for you!
Here are just a few of the industries we've ran ads in and helped clients scale:
E-Commerce: Apparel & Fashion, Supplements, Health & Beauty, Jewelry, Food, Home, Accessories, etc.
Lead Generation: Chiropractors, Real Estate, Mortgage Loan Officers, Solar, Home Improvement, Medspas, Event Planners, Landscapers, etc.
Others: Marketing Agencies, SaaS, Infoproducts, Events & Conferences, and more.
Don’t Take My Word For It.
Here Are Just A Few People Who Implemented What We Preach.
But Time Is Of The Essence!
We do have a very limited number of clients we can welcome into AdEngine to give everyone the full 1-1 support they need to truly explode their paid ads' results.
Although I’m allowing you, yes, you who’s reading this message right now, to personally work with me...
I simply can’t keep this offer up forever with the sheer amount of value and time myself and our team is actively putting into it.
We’d most likely go out of business if we kept this live for too long, and I'd probably burn out too…
And so, our prices will very soon increase by at LEAST 25%...
So don’t wait! This special offer won’t be up forever!
FAQS
Frequently Asked Questions
What do you mean by "1-1"?
We mean TRUE 1 to 1. Not some bullsh*t community support... No, our AdEngine clients get the same support as our agency clients, meaning, their own private Slack channel where Justin Lalonde and our team can answer their questions and provide 1-1 consulting for their business.
Is this a course?
Far from it. AdEngine is PaidAdvertising.com's consulting branch. Through Slack and our weekly calls, we'll personally commit to helping you scale your paid ads. Although yes, you will also have acess to all of our team's SOPs, which aggregated together, one could argue form a course.
What is covered in AdEngine's SOPs and trainings?
We extensively cover strategies, ad account breakdowns and scaling techniques for e-commerce businesses, infoproducts & coaches, local businesses (lead generation), SaaS, and marketing agencies. These are all taken from active Agency client ad accounts we oversee and backed by our $30,000,000 in client-generated revenue. We cover everything from media buying to creative research, creative editing, UGC, how to use AI to create ads and iterations at scale, data analysis, unit economics calculation, and much more.
Who is this for?
AdEngine is for advertising agencies, e-commerce brand owners, coaches, entrepreneurs, media buyers or anyone using paid ads to acquire customers for their business (or their clients'!)… If you are looking to lock-in timeless marketing principles, to future proof yourself and your business, and to get more out of your paid ads, then this AdEngine 1-1 consulting is for you!
Does this only work for e-commerce ads?
Nope! Although we now exclusively work with e-commerce and infoproduct companies at our agency, I've personally ran ads for dozens of info product companies, local businesses, SaaS companies and mobile apps. And... I've personally consulted with over ONE THOUSAND ad agencies working across several verticals over the past 4 years. Our AdEngine processes work for any Facebook advertiser.
Do I need to already have a business? Or be good at paid ads?
Nope, and nope! Whether you're a beginner, intermediate or expert at paid advertising, we've got the right approach and tools to help you. The beauty with AdEngine is that it truly allows you to scale. Yes, you'll get a LOT of value as a beginner, but we also have MANY SOPs focused on advanced techniques and concepts to help you scale your ads. We actively handle budgets ranging from $100 a day to $15,000 daily at my agency, and so we can show you the spectrum of tactics required to get you from one to the other.
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